At 首页 with Family H和yman Now Streaming on 三星电视Plus
社区驱动的娱乐公司 值得信赖的媒体品牌 (TMB) recently made its popular FAST channel, “At 首页 with Family H和yman,” available on 三星电视Plus. Additionally, two new series were added to the programming slate of the DIY br和, 宠物的宫殿 和 车间,.
The channel airs a range of home improvement hit shows, including 把它留给布莱恩，拯救我的里诺， 后院的构建, Mr. 构建它, starring Bryan Baeumler, Sebastian Clovis, Samantha Pynn, YouTuber Alex Mazukhin.
现在已经一岁了, the “At 首页 with Family H和yman” channel has seen a 129% increase in minutes watched over the last six months, 平均每天看电视时间超过90分钟.
Describing the unique strategic gains for TMB with its addition of “At 首页 with Family H和yman” onto 三星电视Plus, 吉尔·戈德法布, TMB的流媒体高级副总裁, 说, “As we continue to grow our ‘At 首页 with Family H和yman’ audience, what gives us an advantage against all of the other home 和 DIY channels is our 70+ years of expertise in the home 和 DIY genres, 更不用说我们高度参与的社区了. Our Family H和yman fans not only follow us across platforms, but their feedback 和 interests also inform our series 和 program creation. 例如, 从大流行中走出来, Family H和yman’s audience wanted to create more outdoor spaces. Now, we have two series that address building great outdoor spaces: our original series, aptly named 户外表演, 后院的构建，由知名加拿大人主持的授权系列节目 HGTV home renovation experts, Sarah Keenlyside 和 Brian McCourt. 另一个例子是我们即将到来的 周六晨间项目. These demos come directly from our viewers' requests 和 become available on our 社会 media 和 websites for audiences to tackle at home.”
One possible challenge for TMB in the home improvement category is YouTube, a destination many people immediately consider when searching for DIY 和 home improvement videos. 然而, Goldfarb 说 that they do not view YouTube as a competitor but instead as more of a strategic partner. “We see [YouTube] as the opposite of competitive,她说。. “For us at TMB, it is very complementary 和 is, in fact, our strategic advantage. Our goal is to build strong br和s with engaged communities 和 to meet our audiences everywhere they are. The strength of our br和s comes from our ability to engage with, 学习, 并在我们所有的平台上与他们一起移动:数字化, 打印, 社会, 和流媒体. The key for us is that we don’t treat our content as a ‘one size fits all’ model but instead tailor it to fit the needs of each platform. 例如, all of our programming for our streaming 和 FAST channels is a combination of originally produced 和 licensed television programming. Our original programming is produced specifically for linear TV viewing by our television production team (which is the same team that produces such hits as 附近的战争 对于一个&E). 系列等 宠物宫殿，先生. 构建它, 和 车间 这些都是很好的例子. Additionally, the latter two series feature YouTube creators."
Goldfarb also discusses the importance of personalization for their audiences 和 how TMB best optimizes user data to deliver exceptionally tailored viewing experiences. “在三甲, data is very important to us 和 informs strategies across all areas of our business,她说。. “FAST platforms are still reluctant to share all of the metrics across br和s 和 platforms; however, 我们的团队充分利用了我们收到的数据. Our data team does an amazing job of bringing in unique data from the many individual platforms 和 normalizing it so we can optimize our audience engagement 和 channels. Another advantage is having data from other Family H和yman platforms, 我们可以应用到我们的流媒体观众身上吗.”
除了三星TV Plus, DIYers 和 home enthusiasts can also stream “At 首页 with Family H和yman'' on FuboTV, LG渠道, 丛, Roku频道, 吊索, XUMO以及“在家与家庭勤杂工”应用程序.
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